Wednesday, January 25, 2006

Let's talk about invention...

Hello humans! Let's discuss invention. What's wrong, what's right, and how it's changing.

I grew up in a home full of love, music, and revolutionary thought. It was just normal to think this way. It was fun; we were experiencing life, together. We questioned our world, by realizing that everything changes. Nothing is a “Truth” in life except birth and death, the rest are individual transient truths. I’ve always been fascinated with gadgets, inventions, and the wonder of creating growth, positive change, and love from a thought, a theory, or an idea. I started creating ideas that are beneficial from the love, respect, and enlightenment point of view for humans. I looked at multi-dimensional relationships between things. In all situations I try to explore all possibilities and feel the importance of thinking deeper and questioning. I’ve realized how powerful the brain is in creating ideas and how powerful the human interaction is to make those ideas real. There are certain ideas and feelings that exist that are able to transcend language, geography, prejudice, and ego in humans. I am gathering these types of ideas. We need your help. We are starting a company called Paradigm Holdings. We are focusing and gathering the scientific proof of mental growth and dimensional brain expansion. This blog will be a catalyst for the revolution; one of millions, contributed by myself and others. I am just like you, you are just like me. Thank you for reading my thoughts. Enjoy and explore.


The real difficulty, that difficulty that has baffled the sages of all times is rather this: How can we make our teachings so potent in the emotional life of man that its influence should withstand the pressure of the elemental psychic forces in the individual?

∞ Albert Einstein

The human mind is a very powerful muscle. It is the most powerful muscle in the human body yet it is the most underutilized. This previous fact is at the root of most of the human suffering on Planet Earth. If we did think at a high capacity, if we did think dimensionally instead of linearly, we could talk through our disagreements with each other and other cultures instead of dropping bombs. We would realize a way to have universal healthcare for 6.9 billion people. We would erase global hunger.

We are a genius race; we are simply not applying our genius. We have to expand our mental attention.

The world IS love. All humans are one. Look deep. The human elbow works the same in all of us. We all breathe the same way. All 6.9 billion of us were born and will die someday. Come on world….WAKE UP!

Let’s start slow. Try this brain tickler…

The Human Mind: Believe it or not you can read it…i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdgnieg. The phaonmneal pweor of the hmuan mind. Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? Yaeh and you awlyas thought slpeling was ipmorantt.

1) What is your idea or concept?

My concept is a web destination that helps individual inventors discern between companies that are greedy and unethical and those that are known for realistically helping the inventor. We will do this by creating a special kind of forum, called Open Source Inventing, where inventors can share information and experiences. This concept has no direct competition because it will be the only website offering objective third party research derived from the inventors themselves. It will utilize an innovative rating system that's structured to evaluate the invention-submission and invention-marketing companies based on the results they help the inventor produce. This system of accountability will be based upon the inventors’ personal experiences. This evaluation system will enable inventors to gain knowledge about the companies that comprise the invention marketplace. All people viewing the site will clearly see which companies have operated ethically with member inventors and which have not. Because of this information, inventors will have access to more power and choice in how they drive their idea to market.

This is a breakthrough idea because of the unique solution to a significant problem faced by inventors worldwide. There currently exists a lack of trust between individual inventors. Wide scale fraud is common, and accepted as “the rules of the game” within the industry. Sometimes people suppress their ideas because of lack of trust and blatantly unethical business practices that are accepted as "the norm." Innovation is truly squelched. Additionally, the amount of information that’s available about invention is sometimes overwhelming. Some inventors lose direction and don’t know where to go next, or even where to begin. This concept will go a long way toward solving this problem.

Open Source Inventing will offer inventors a system to help sift through the information and mis-information surrounding the invention-to-market process, so that they can move forward more confidently. As more and more people rate their real-life experiences, inventors will gain wisdom while holding invention companies accountable for their business practices. The website will enhance the creation and development of ideas through newly opened communication lines between the inventors and the companies that can help them. As we build a network of inventors and affiliates we have the opportunity to become an authority in helping people bring their ideas to fruition.

There are many resources out there for inventors. Why would they trust this new source of information? We’ll gain trust by creating an inventors’ forum, to provide them with a worldwide platform for expressing their opinions. (watch for www.OpinionParking.com) Open Source will be affiliated with various companies that have a proven track record of dealing fairly with inventors; in this way we will be able to refer our inventors to companies that will help them, and not take advantage of them. We will align ourselves with affiliates that have positive customer feedback because their vision and mission are the same as ours; creating, building, and maintaining trust and integrity in the invention industry.

We will not be an invention submission website, rather a site that creates a new medium and depth of communication.

2) How does your idea translate into a high growth business?

Inventors are passionate. OSI will cultivate this passion WITH THEM and translate it into a practical method of seeing the invention process from an objective point of view. The website will provide a way to actually “see” how a particular company has operated with other inventors in the past. As a result, inventors will more easily get connected to companies with which other people have had good experiences. We will not only be first to market with this specific service, but we will also assist inventors with solutions to three critical questions: 1) Where do I go? 2) Who do I talk to? 3) Who do I trust?

Open Source Inventing will cultivate openness and communication while giving inventors the inside information on the industry. The majority of people don’t explore their ideas because of one of two reasons; a lack of trust or a lack of knowledge, or a combination of both. These inhibit the process of bringing an idea to fruition. OSI will unlock the potential to explore ideas and thoughts in a risk-free environment that doesn’t cost a thing. There’s nothing in the marketplace that lets novice inventors “kick the tires” of invention. OSI will give people a place to explore their ideas with no pressure to spend thousands of dollars to continue in the invention process. OSI will help people who might never have been inventors before this site was established. We will bring people from the fringe, which were never part of the market—into the market.

The users of this idea will be varied. First and foremost, inventors will use the site. Looking at the search results using the powerful search engine, people will research the individual companies that can help them bring their idea to market. Companies will also use this site to get a real-time view of how they are seen in the marketplace from the point of view of innovators of new ideas.

The market for this idea is immense. At the time of this writing, there were over 400,000 patent applications filed in the United States alone. Take into account how many people in the world DIDN’T file an application. I estimate that over one million people had an idea and didn’t file a patent. If we only gain a fraction of these people we will be a very profitable business, and we will be performing an extremely needed service.

Another method for becoming a high growth business is creating and utilizing a network of inventors that are specialized in a specific area of invention. Arguably, all people are connected in some way. By the use of this network, we’re uniquely placed to introduce the inventor to a desired “expert” who is motivated to see his/her idea come to market.

In conclusion, this concept is a high growth business because of these key factors: we are tapping into a market that is growing exponentially, we have no direct competition, and we are providing a unique niche-related service that inventors need.

3) What is your strategy for executing your idea?

Two key elements are required to implement this strategy: first, public awareness and second, promotion and advertising. The awareness campaign will be conducted through multiple public relations efforts. OSI will become the “buzz” of the invention community because of its new concept and approach of connecting inventors. This information will inform the target market of inventors that these types of services are available. The second phase of the strategy is the promotion and advertising stage. Our team will link this website to other locations relevant to invention (eg. trade publications, local chapters of inventors, and our affiliates’ websites). The website strategy will focus on being a clearinghouse for invention related articles that OSI deems aligned with its values and mission statement. This concept allows for increased credibility in the invention community.

The following are specific examples of the strategy for executing and promoting OSI: website design and software development, targeted marketing in the nationwide invention network, creation of a database of the interested parties (permission marketing), and a frequently asked questions resource for people. The direct marketing aspect is critical to develop because this represents our target market of inventors. This will provide a network to promote OSI while strengthening the relationships amongst inventors.

Another strategy for executing this idea is to bring together members of the invention community to help to direct the development of the user interface and the start-up stage of this venture. OSI will involve seasoned inventors and also new inventors to gain the broadest feedback possible.

One of the most critical resources needed is capital, to get the website designed, programmed, and live. We’d also need to gather the resources for the informational portions of the site. These can be gathered in a variety of locations with no cost to OSI. The publications and articles that we feature on our site would be constantly updated and we will have guest invention writers from notable publications (eg. Entrepreneur Magazine, United Inventors Association). Partnerships with invention publications can also be included on the site for inventors to access.

Our development team can approach this business by focusing on our two main goals: to make information available to inventors, and to create mutual trust in the invention community. We will compile a large amount of information about the invention process and focus it into a smooth and precise user interface where people will easily find the references they are searching for. The trust aspect of the business growth refers to accountability and the rating systems. Ease of use is critical in the development of the site because it will allow casual users to easily explore their ideas and curiosity.

4) Why is your idea economically viable?

This idea is viable because it fills a critical need in the invention community. It will standardize the level of service, integrity, and ethical standards in the companies that help inventors. This idea does not require a large amount of capital to continue being successful once it is launched.

There will be two portions of the site, and they both are viable. One is the free utilities of the site—the rating system and the resources that we provide. This area of the site will increase traffic and awareness of the Open Source Invention business model. This aspect will also help to find multiple and ever growing revenue streams within a segment of the market that remains untapped. The second portion of the site will be accessible only to people who have decided to become members of OSI. Membership fees will be the main source of revenue for the site (until we invent other revenue streams within the first 18 months). The benefits (for both the inventor and OSI) of membership will increase exponentially with the added number of people in the network. As members, people will be able to request references to people and companies that can help their idea to market with velocity and determination. It gives them a possibility to strive for. It gives them a goal. It helps to confirm the power their ideas.

Open Source Invent.com is a very uniquely designed business model. OSI will have low overhead costs—the only costs associated with this concept are the hosting fees and the servers. We will not buy inventory or product; we will give away knowledge and sell a trusted meeting place for inventors. The assets that we own will outweigh the liabilities that we owe. Our assets will consist of the network of inventors and the ratings of the marketplace, our customer list, our intellectual property, and our proprietary software.

The success of this business model is something that can be easily achieved in 2-3 years. The financial projections are to reach profitability in one year. Through word of mouth the reputation of OSI will travel from invention circle to invention circle, eventually reaching other industries. This model of rating and cooperative communication will be emulated in other industries.

What do YOU think?


Marty


0 comments: